Thinking of making a career move? Perhaps you aren’t happy with your current job and need a little inspiration and motivation to make a much needed change in you life? Is your goal to be an entrepreneur and your own boss?
That is why we have created an article on the top 6 female entrepreneurs of 2019 that you HAVE to follow right now. Some are household names you’ll recognize instantly, others have influence in small niches but are worth your attention. These leading women have elevated their companies and personal brands to new heights!
We recommend looking them up, following them on social media, reading their books and watching as many of their interviews and Ted Talks as possible. These exceptional women have excelled in their areas of expertise and we couldn’t think of better role models for ourselves and for all you beauties!
Sara Blakely: Founder of Spanx
A female entrepreneur that had to be featured on our 2019 list is Sara Blakely. She is the founder and owner of shapewear brand Spanx, which sells undergarments, leggings, swimwear and maternity wear in 65 countries.
Sara began her career in sales as a door-to-door fax machine salesperson but creatively had made an undergarment using pantyhose that could be worn under white slacks.
Noticing a niche in the market her design became hugely successful and became shapewear brand Spanx – which we all know and love, are we right ladies? She has been a guest judge on ‘Shark Tank’ and had a cameo role in hit TV show ‘Billions.’ She is also the co-owner of the Atlanta Hawks basketball team and we think she in AMAZING.
“Don’t be intimidated by what you don’t know. That can be your greatest strength and ensure that you do things differently from everyone else.” – Sara Blakely
If you want to hear her story, check her Variety’s Power of Women speech.
Tory Burch: Fashion Designer & Business Woman
Her eponymous fashion line, which includes high-end handbags and Reva ballet flats, is ubiquitous.
The designer’s bags, sunglasses and shoes are flying off the shelves at Bloomingdale’s, Nordstrom and Saks. She’s competing with more established brands like Coach, Michael Kors and Kate Spade—and winning.
Burch started her career a fashion copywriter. After her ex-husband, retail tycoon Christopher Burch, gave her $2 million, she began designing clothes in her kitchen. Before long, she had an important celebrity endorsement and soaring sales figures.
“If it doesn’t scare you, you’re probably not dreaming big enough.” – Tory Burch
Weili Dai: Co-founder & President, Marvell Technology Group
Weili Dai, 51, is co-founder of Santa Clara, Calif based Marvell Technology Group LTD, among the world’s five largest “fabless” semiconductor companies. Fabless means the company designs chips that other people build. A software engineer by background, Dai started the company in 1995 with her husband, Sehat Sutardja, a chip designer. Today, Sutardja serves as chairman and CEO, while Dai is vice president and general manager of communications and consumer business.
In practice Dai serves as the official public face of the company while helping chart strategy for Marvell, which designs chips that power digital storage products, mobile devices and, increasingly, smart TVs. She is an inspiration female entrepreneur that we definitely recommended following!
“If you feel like you’re doing good things and have good intentions, you’re taking care of people with the right principles and ethics, you’re actually a lot happier.” – Weili Dai
Arianna Huffington: Founder of The Huffington Post
After her graduation from Cambridge, Huffington relocated to New York where she worked as a television commentator.
Despite her job, Huffington persistently engaged in her writings backstage and eventually published her first book, The Female Woman, which focused on feminism. However, her second book, Reason After, got rejected thirty-six times by major publishers.
In 2003, Huffington tried partaking in politics; she ran for California State Gubernatorial election. Her attempt, however, was unsuccessful. Shortly after Huffington co-founded Huffington post with Kenneth Lerer.
Huffington said in an interview,
“Very often there are going to be naysayers and critics. But don’t let that dominate, or you won’t be able to do something new and risky.”
JK Rowling: Author of Harry Potter Book Series
“An exceptionally short-lived marriage had imploded, and I was jobless, a lone parent, and as poor as it is possible to be in modern Britain, without being homeless … By every usual standard, I was the biggest failure I knew.“
JK Rowling
After receiving “loads” of rejections from book publishers when she first sent out the manuscript, Bloomsbury, a publishing house in London, gave “ Harry Potter and the Philosopher’s Stone” the green light in 1997.
Her series of seven books has since sold more than 450 million copies, won innumerable awards, been made into movies, and transformed Rowling’s life. She is our hero!
“Happiness can be found, even in the darkest of times, if one only remembers to turn on the light.” – JK Rowling
Sofia Vergara: Actress, Model & Business Woman
You probably know Sofía Vergara as Gloria Delgado-Pritchett from ABC’s Modern Family. But the 40-year-old Colombian-born actress is also a savvy businesswoman; her entrepreneurial ventures have made her the highest-earning woman in television, pulling in a total of $19 million last year.
In 1998, Vergara and partner Luis Balaguer cofounded Latin World Entertainment, a talent agency representing Latino entertainers in the U.S. market. Over the years, as the Latino market and mainstream awareness of it have grown, the agency has branched out in new directions.
Then in 2011, Vergara capitalized on her fans’ enthusiasm for her sense of style with the debut of her own clothing line, in partnership with Kmart. The clothes are stylish but affordably priced. Last year, the line expanded to include home products such as bed and bath items and luggage. Is there anything this woman can’t do? Clearly not and that’s why we LOVE her!
“Never take no personally. Sometimes people tell you no for a reason that has nothing to do with you. You must keep going.” – Sofia Vergara
90’s Throwback: Walk-mans, Clueless, Justin and Britney, The Macerna, Beanie Babies, Nintendo 64, fanny packs, gel pens, tamagotchis.. let’s face it, some of the greatest trends EVER happened in 90’s. Are we right?
We particularly love the fashion and beauty trends that took the world by storm. Some trends have made a complete cycle and are now back ‘in vogue’ – other however, in hindsight, probably should never have happened at all. If you’re looking for cringeworthy beauty ideas, the ’90s are all that and a more. Streaky highlights, flannel shirts tied around our waists and WAAAAYYY too skinny eyebrows. Eeek!
We thought we would take this opportunity to walk you through what we think are the BEST and WORST trends of the 90’s…
But first, watch this quick video, breaking down some of the trends that we missed in this article!
Meanwhile, celebrities have been wearing their hair in high ponytails with tendrils left out, exposed bobby pins, and extra thick headbands. 90s hair trends seem to be making a massive come back and the only thing we are truly missing right now are butterfly clips!
We, easily, had thousands of butterfly clips back in the 90s, day time clips, school clips and weekend clips in all shapes and sizes. We LOVED these little clips – time to bring them back!
Body Glitter
Remember when you just could never own enough body glitter? Even if it left your clothes, sheets, and bathroom looking like Tinkerbell exploded – we had to have it.
Your low rise jeans and tube top outfit would not be complete without excessive amounts of body glitter smeared all over you neck, shoulders, torso and face.
We are lovers of glitz, glitter and glow – I think if we had a 2019 version of body glitter, we could make ourselves shimmer effortlessly, all day and night.
Crimped Hair
Nothing screams 90s like over textured crimped hair paired with super neon attached/dyed streaked pink or blue hair. Yaaass! Wasn’t it the best?
Nowadays we strive for a little bit of volume in our hairstyles, nothing gave an extra bit of volume like heavily crimped hair. No one did it better than Christina Aguilera! If you didn’t have a lip sync and dance routine rehearsed with your best gal pals to ‘Lady Marmalade’ – were you even a 90s kid?
90’s Throwback: The Worst Trends
Embellished Jeans
There were plenty of different jean trends in the 90s, for example, extra wide and waaayyy oversize, low rise (so low you need a wax!) not to mention the low rise with a BIG shiny buckle. Oh yeah, the 90s had some killer jean trends, however, one we don’t think made the cut would have to be the over-embellished style.
Remember the very extra pair of jeans you had that were covered in badges AND an excessive amount of iron on patches? Let’s face it, those jeans were not very complimenting to anyones figure, are we right?
Bucket Hats
Without a doubt, there have been an influx of trends re-emerging from the 90s of late- for example ripped jeans, which we love! However, one we are not so sure about is the bucket hat. The bucket hat was made famous by the likes of LL Cool J and perhaps more significantly Britpop idol Liam Gallagher.
Arguably, the bucket hat is going to be more popular than ever this summer and we are not sure about it. Whether we like it or not, we are about to see a lot of bucket hat looks, so if you want to know how to introduce it into your style this year, check out this article here.
Skinny Eyebrows
In the ’90s, if you didn’t pluck your eyebrows to death, then you were not up-to-date with the latest beauty trends. By law, everyone was required to tweeze away almost everything and then draw it back in with a super thin line (usually from a sharpie!!!)
Thanks goodness that trend is in the past – don’t get us wrong we like shapely eyebrows, just as long as they actually exist! For the latest way to enhance your brow game, check out our eyebrow pomade here.
If you want to start shopping for ethically today, click here to see our selection of cruelty-free cosmetics.
The Costume Institute Gala at New York‘s Metropolitan Museum of Art (Met Gala) is the biggest event on the fashion fundraising calendar. T biggest names and most famous faces come together from fashion, film, music and art to raise money for the Met’s Costume Institute and celebrate the grand opening of its latest exhibition.
First up in our top 3 looks from the Met Gala 2019 is the stunning Celine Dion.
Dion showed up to the event in an Oscar de la Renta gold fringe dress and a feathery head piece that reportedly weighed 22 pounds. Her decade long Las Vegas residency is soon come to an end which is perhaps why her ensemble resembled that of a Vegas show girl. At 51 years old, this pop diva is still dropping jaws with her wonderful sense of fashion and fabulous flashes of leg!
We are in love with her natural makeup look enhanced only by the dramatic eye makeup. Dark shades blended superbly – topped with thick and voluminous lashes for a smoky look. If you want to re-create this makeup look using our products, we recommend our Bombshell Eyeshadow Palette, our Vegas Lashes and our pale, nude shade Fantasy, from our liquid lipstick collection.
Next up in the our top looks from the 2019 Met Gala is Janelle Monáe wearing Christian Siriano.
Janelle Monáe is just rocking the outfit inspired by surrealist art allusions! We think this outfit is head turning and that hot pink is completely stunning!
We particularly love the eye and lip motifs (espcially the custom eye bag from Judith Leiber) which elevate the outfit into something a little more ‘Met Gala appropriate’.
Janelle wore one hat that held three other hats on top. The accessories were built up into a tower, with one hat seemingly looking like it was about to fall to the ground. Of course, defying gravity was all in the name of ‘Camp’ style.
We really love how her makeup complimented her overall look. The angles of her surreal inspired outfit managed to be perfectly matched in her precisely contoured face. If you would like to re-create this makeup for yourself, make sure to check out our cream contour palette or our powder contour palette (for those of us with oily skin).
To shop our full collection of online cosmetics, click here.
THE NEW, OLD HOLLYWOOD
Finally, our last favourite look for the 2019 Met Gala was Taylor Hill in Ralph Lauren wearing a Butani necklace.
Taylor Hill wandered through ‘The Library’ at Ralph Lauren and searched through hundreds of vintage pieces to find the perfect dress. She found a shoulder-less pink satin dress that was re-made, just for her, for the 2019 Met Gala.
The dress and light pink feather boa is a reincarnation of the old Hollywood style and we think that it’s simple, fashionable elegance is stunning. Not to mention the magnificent diamond encircling her neck!
We also love how her makeup is subtle and elegant, just like her outfit – minus the feather boa, of course. The light blush on her cheeks is both natural and high fashion. We also love the matte pink finish of her lips, for that slight pop of sophisticated colour.
If you want to re-create this makeup look for yourself, make sure to try our Blush Palette which has 10 unique shades to suit every complexion. If you want a touch of pink on your lips, get that matte finish using our Show Me Off liquid lipstick from our Black Edition.
To shop our full collection of online cosmetics, click here.
In today’s article we are going to be discussing animal testing within the cosmetics industry and how to be an ethical consumer and shop for cruelty-free beauty products. First though, we’d like to you read our mission statement:
“Our mission at Inception of Beauty has always been and will always be to create a high end, luxurious line of cosmetics that will empower and build confidence in every individual. We believe that every person has their own unique form of beauty and our products will only enhance that beauty that already lies underneath and within.
We believe in creating cosmetics that are universal and wearable by every race, age and gender. We believe that cruelty to animals is completely inhumane and totally unnecessary when creating new makeup products. Our entire line of products are cruelty-free.
Self Love, confidence and motivation. The three aspects of our customers’ life that we wish to nurture and encourage. Our line of cosmetics are the tools every woman and man can use, to help them realise the best versions of themselves. A version that is fierce, powerful, tenacious, elegant, charming and beautiful. A version of themselves that they love, inside and out.”
At Inception of Beauty we are committed to creating and maintaining an ethical beauty brand. All of our products are created without animal tested and are completely cruelty free. This is not the case for all beauty brands however and animal testing in the cosmetics industry, although not as common, still happens.
ANIMAL TESTING IN THE COSMETIC INDUSTRY
Are you aware that in many parts of the world, animals in laboratories are still suffering and dying to test cosmetics such as lipstick and shampoo? As consumers, it is our duty to make sure that we shop ethically, particularly within the beauty industry. Animal testing in cosmetics is not a necessity as many modern ethical brands demonstrate every day. It is the ugly secret of the beauty industry and in this article, we thought we’d share some hard facts about animal testing with you.
It is estimated that between 100,000-200,000 animals around the world suffer and die for cosmetic testing every year. The animals that are used most commonly are hamsters, rats, mic, guinea pigs and every rabbits. It some countries dogs and monkey are also used for testing, although not for cosmetics, but for other chemicals.
There are many types of cosmetics tests carried out on our furry friends. The main types of experiments are:
Skin and Eye Irritation Tests: These include chemicals being rubbed onto the shaved skin or dripped into the eyes of rabbits or other animals to check if the chemicals cause long last irritation.
Repeated Force Feeding: These tests last weeks or months and consist of animals being force feed chemicals orally, to look exam any signs of illness or specific health hazards from repetitive use of products.
“Lethal Dose” Tests: These test, by far, are the worst of them all. Like repetitive force feeding, animal and forced to swallow massive amounts of the chemical to determine how much of a dose would be required to cause death. These tests can cause considerable pain and distress including blindness, swollen eyes, sore bleeding skin, internal bleeding and organ damage, birth defects, convulsions and death. Pain relief is not provided and at the end of a test the animals are killed, normally by asphyxiation, neck-breaking or decapitation.
If you want to learn a little more about animal testing in North America, check out this video by Lush Fresh Handmade Cosmetics.
HOW DO I CHECK IF A BRAND IS CRUELTY-FREE?
If you want to check if the products and brands you use every day are cruelty-free look our for these three certified logos:
PETA’s Beauty Without Bunnies
PETA’s Beauty Without Bunnies is one of the most well known cruelty free programs, with over 1,900 brands certified.
Many members of PETA are extremely concerned with animal testing and look to the company’s for insights into animal testing policies. If a company that is interested in having its name added to our cruelty-free list(s) must complete a short questionnaire and sign a statement of assurance.
However, no testing or monitoring is performed, therefore the legitimacy of PETA’s cruelty-free logo depends on the honesty and accuracy of written statements.
Leaping Bunny
Leaping Bunny is an internationally recognized certification program that follows strict no animal testing standards, Supplier Monitoring System and mandatory audits.
Their Supplier Monitoring System requires companies to show and submit proof of documents that each of their suppliers comply with Leaping Bunny’s standards. Leaping Bunny also does not allow applicants to distribute their products in foreign markets that require animal testing (such as China).
Choose Cruelty Free
Choose Cruelty Free (CCF) is an independent, non-profit organization based in Australia but CCF accredited brands have an international presence.
CCF currently has over 250 accredited brands and they have different standards compared to Leaping Bunny and PETA. CCF does not accredit brands that are owned or related to a non-cruelty-free company and they have some restrictions on the use of certain animal ingredients.
They also require accredited brands to sign a legally binding contract to guarantee the statements made on their applications are true.
If you want to start shopping for ethically today, click here to see our selection of cruelty-free cosmetics.
‘Spring’ Into The Latest 2019 Beauty Trends This Season
SPRING the season of fresh starts, new beginnings, warmer weather, lighter jackets and hope for the Summer ahead. We just LOVE this season and the spring trends in fashion and beauty that arrive with it.
Fashion week (x5) has just been and gone and we were interested in finding out just what the spring beauty trends on the catwalks are and how this is translating into every makeup looks and fashion – for us mere mortals. We examined the what’s hot on the runways from London to Miami fashion week and have complied our favourites for your perusal. Also, check out this video featuring the top moments of NYC fashion week, 20191
BEAUTY TRENDS
PUCKER UP IN PINK
We’re not telling you to throw away your classic red lipsticks BUT this season we think it’s time to make a different statement with this bold colour of lippy. Fuchsia has been used across all fashion weeks this year and we think it will be a huge spring beauty trend this year!
If you want to get the look, you should check out our selection of liquid lipsticks, available in all different shades of pink, highly pigmented (ensuring you will stand out) with a long lasting, wearable finish. Shop our selection of liquid lipsticks here.
READ AND YELLOW AND PINK AND BLUE…
We love our go-to neutral eyeshadow palette as much you love yours – trust us, but for this Springseason, how about putting it down and dusting your eyes with rainbow colors instead? The final results speaks for themselves! If this look is a little too bold for you, why not use fewer colors or lighter pastel shades?
To achieve this look we recommend using our Love Affair Eyeshadow Palette. To purchase the palette click here.
ORANGE YOU GOING TO NEED SOME BLUSH?
Orange blush – we know, sounds like something only a model/influencer/actress could pull off. If done incorrectly, it could transport us right back to the days when we discovered blusher and bronzer for the first time – yikes!
But once you’ve tried this latest Spring beauty trend out, you’ll see that it can provide a flattering touch of warmth on the cheeks -especially for olive skin tones. Give it a chance, you might be surprised with the results!
If you are interested in creating this look for yourself, we recommend our blush palette – with a choice of 10 different shades, even if the orange look isn’t for you, you have other options to choose from. To purchase the blush palette, click here.
ECSTATIC FOR MONOCHROMATIC
Not sure how to create a cohesive makeup look? We recommend going monochromatic. Keep a theme running through your cosmetic choices and you won’t regret the results.
For example, peachy pastels will feel like spring time. What’s great about pinks and peaches is that you can work them into your eyes, cheeks, and lips! Perfection!
If this is a look you’d like to try yourself, we recommend our diamond eyeshadow palette – offering 6 pastel shades, perfect to mix and match for all your monochromatic needs. To purchase the palette click here.
FASHION TRENDS
TIE-DYE IS BACK… AGAIN!
Dior made a splash on the runway this season along with Prada and Stella McCartney. These contemporary tie-dye pieces create a a trend that feels clean but organic, bohemian but tailored, nostalgic but contemporary and we just LOVE it. Get yourself a little flower power this season.
WARM YOUR WARDROBE WITH COLOR
Rusty reds and warm, sunshine colors are hot this season. For example, Valentino has used orange and wine colours seamlessly fused together. If you want to bring the heat this season, you know what to do. Matching these hot colors is another fashion trend – so why not bust out the sun hat, with terracotta cullotes and a vibrant red blouse? Go on, we dare you!
Living Coral – the colour of 2019. Every year the Pantone Colour Institute announces the hue that will take the next 12 months by storm. In their press release the stated that the colour “is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.” The Institute also notes that the color coral “is a nurturing color that appears in our natural surroundings and at the same time displays a lively presence within social media.”
But how does this colour translate into beauty, fashion and lifestyle? Let’s find out…
LIVING CORAL IN FASHION
This is not the first time that the colour coral has been spotted within the fashion industry. The 1950 March issue of Vogue featured a piece from the Paris collections that included an orange coat from Elsa Schiaparelli, Cristóbal Balenciaga’s pinky orange tones, and Christian Dior’s velvet swing coat. Coral bounced back again briefly in the ‘60s, again in the ‘80s and finally in 2010 with with the colour blocking trend.
Recently, Coral has been found lighting up the Spring 2019 catwalks. Marc Jacobs led the pack with a pastel-hued collection that included several blush coral looks for day and three completely feathered gowns in pink and orange.
If you want to add a little coral to your wardrobe this year, here are a few tips to consider when making your purchases. Add it is a pop of colour to each outfit through your accessories, for example a handbag, a pair of boots or heels. Colour block your outfit using coral and make a statement no matter where you go.
LIVING CORAL: MAKEUP LOOKS
Makeup artist Charmaine Parr, from Paul Anthony Aesthetics, New York. “I use it all the time — it brings life to your face and it seems youthful and carefree. You might think it’s a ‘grandma color,’ but it’s not and looks good on everyone whether you’re black, white, Puerto Rican or Asian.”
Living coral is a wear anywhere kind of colour. The not quite orange, not quite pink shade can be worn by anyone without ever stepping outside your comfort zone. It has been one of the most popular makeup colours chosen by makeup artists because it is flattering, easy to wear and can transfer easily between day and night for a bolder look.
If you want to create a bold look using living coral, we recommend using a liquid lipstick to do so. Coral lipstick is both youthful and fierce and perfect for daytime to nighttime transitions. To browse our liquid lipstick selection, visit our online shop.
If you want to go that extra mile, well, you can always dye your entire hair living coral and walk around like a real life little mermaid!
LIVING CORAL: INTERIORS
Living coral embodies our desire for playful expression and represents the fusion of modern life with our natural surroundings. It is an underrated hue in interior design, having been overshadowed by more popular shades like dark green and purple in previous Pantone colours. However, if used correctly, living coral can create contemporary, fun and sophisticated spaces.
This modern bathroom by Aussie-based architecture firm Tribe Studio is decked out entirely in coral-pink, with the shade applied to its tiled walls, under-sink storage cabinet, and mirror frame.
This New York apartment designed by Russian interior designer Reutov Dmitry is inspired by the colours of Mexico. Coral is combined with pink, terracotta and different shades of green, resulting in a vibrant home.
Free Shipping On Orders Over $50
For USA and Canada Only
To celebrate the beginning of 2019, we are offering free shipping on orders over $50!
Every year the International Makeup Trade Show (IMATS) is held to celebrate the best, brightest and boldest within the makeup industry. It is particularly exciting when the IMATS takes to the Hollywood North stage – anything is possible.We were delighted to be part of IMATs Vancouver this year.
It was a great chance to network with industry leaders, get inspired by the make-up stars of tomorrow and create some more awareness of our brand, not to mention the IMATS being the equivalent to Disneyland for us! #makeuplove
We particularly loved checking out the TV and film special FX makeup workshops. Across the convention there was a wide range of classes, artists and vendors (with the best deals on all their products!)
We managed to squeeze it a bit of time to explore the convention floor and we wanted to use this blog post to mention some of our favourite artists, vendors and displays of the weekend!
VANCOUVER FX STUDIO
Vancouver FX studio is a special effects production studio and private training facility located in Vancouver, BC, Canada.
They specialize in the creation of character and creature prosthetic make-up, blood FX, gore simulation and realistic body parts, custom props, animal replicas and puppets for TV & Film production.
We were in total awe of the amazing abilities of the Vancouver FX crew. Their creations were both lifelike and terrifying. We were very impressed with their natural talent for prosthetic makeup!
If you are planning a production and need their help or to see some more of their work, click here
MIMI CHOI: MAKEUP ILLUSIONS
Vancouverite Mimi Choi’s incredible illusion makeup ranges from the pretty, scary to the absolutely jaw-dropping. She is known for her surreal illusionist make-up creations but not everyone realises that she uses easy-to-find, everyday make-up products to create those looks. Mimi is Blanche Macdonald graduate-turned-instructor has collaborated with Mehron, Kryolan, Make Up For Ever, M.A.C. Cosmetics, Velour Lashes and musician Beck.
She had a scheduled talk during the IMATs where she was able to teach us to create some of her clever illusionary face painting. She demonstrated her iconic Instagram make-up illusions and was able to do it all without the use of prosthetics. It was so impressive and highly inspiring, especially as Halloween was the week after the event!
To see more of Mimi’s work, check out her Instagram page here
CIARA ALLEN: ‘HOW TO SURVIVE IN THE BEAUTY BUSINESS’
Ciara is an Irish freelance makeup artist and author living in Vancouver Canada. Specialising in all areas of fashion, beauty and commercial makeup, Ciara has established herself as one of the top artists in the industry. Her work has also been published in the likes of The Hollywood Reporter, Irish Tatler, Image Magazine, Plaza Magazine, NK Stil Magazine, Volt and You Magazine among many more.
She was promoting her own self-published book at her booth during the IMATs Vancouver, entitled How to succeed in the beauty business.Which we are looking forward to reading!
Some of her celebrity clients have included Alexa Chung, Def Leppard, AC/DC and Amy Guberman and other well known clients include; Universal Music, Sky TV, Facebook, Paul Smith and BBC. We were very impressed with her talent, success and creativity!
CHECK OUT OUR BOOTH AT THE IMATS VANCOUVER…
We had the BEST time at IMATs Vancouver and are so delighted that we were able to be one of the exhibitors. We couldn’t think of a better way to spend our one year anniversary – it was the best birthday ever!
We released a new line of makeup products during IMATs Vancouver including a new palette, 5 new eyelashes and 6 new liquid lipsticks. To browse our new collection, click here.
Black Friday – Cyber Monday Sale
30% OFF Store Wide!
Don’t forget our Black Friday – Cyber Monday sale this month starting on Friday 23rd November – Monday 26th November! 40% OFF entire store! This is the perfect chance for you to pick up some Christmas presents and a few things for yourself of course 😉
On October 21st it will be Inception Of Beauty’s one year anniversary! To celebrate we will be releasing a range new products! To find out what those products are before everyone else, subscribe to our mailing list otherwise keep checking our Instagram, Facebook and Twitter for news and updates!
Halloween is just around the corner and we couldn’t be any more excited! If you are like us, and just love any excuse to dress up and put on over-exaggerated makeup, then keep reading and we will show you our top Halloween makeup looks for 2018!
Before we forget, just because it’s Halloween doesn’t mean you have to look terrifying, right? Who says you can’t be glammed and damned? Our list features the finest in classy, Halloween glamour chic, with a few traditional and unconventional makeup looks thrown into the mix as well. Enjoy!
THE RAINBOW RAVER
Also known as the Unicorn Lady or Glitter Girl – we simply adore this look for Halloween this year. Unleash your inner pixie, make a statement and sparkle your way around whatever Halloween party you attend this year.
To recreate this fabulously colorful look or a version of it, we recommend using a few of our products.
First of all, you want to apply a primer and base coverage. Next you will need our Glitter Eyeshadow Palette, which will allow you to imitate the bright bands of colour and glitter are the eyes and neck.
Finish with a pair of long and dramatic fake eyelashes, like our Glam Mink Eyelashes. The thick black lashes will perfectly accentuate the rest of the face allowing the colour to POP!
Dead zombies and dead clowns – scary? You’re ‘dead’ wrong. How about fabulous and sexy instead? Check out these ‘other side of living’ Halloween looks and tell us you are not in love, because we are!
On the left is a dead (but cute) zombie makeup look. This zombie is very on trend too, because freckles are in!
On the right – Queen of the damned clowns or Queen of the glammed clowns? How about both?
If you are thinking that one of these looks is the one for you this Halloween, then here’s what you will need to recreate the look.
THE CUTE ZOMBIE: For the eyes, you will need our Bombshell Eyeshadow Palette and our Neutral Eyeshadow Palette (this can also be used for the burnt highlights on the tip of the nose and cheeks. For the freckles, we recommend our Eyebrow Pomade to create definition in the dots.
QUEEN OF THE GLAM: To recreate this look, you will also need our Bombshell, Neutral Eyeshadow Palettes and Eyebrow Pomade. To create the tear marks below the eyes, you will need a one of our smaller brushes, with a wet tip to ensure definition.
Purchase all these products and more by clicking here
eyeshadow blog
THE ‘WORTH A FORTUNE’ TELLER
Think of dressing as a mystical fortune teller this Halloween? Don’t go as withered old hag, how about this stunning, yet scary, fortune teller makeup look instead?
Are you thinking – ‘Yaass! That is exactly how I need my makeup to look on October 31st’? No problem.
Here’s what you will need from our online shop to make this dream and reality:
First of all, this look is all about highlights and contours. To get that definition in the cheek bones and to create a mystical glow, you will need our Creme Contour Palette and our Liquid Highlighters.
For the lips, we have a selection of highly pigmented, rich liquid matt lipsticks available. Check out our online shop for a variety of shades to choose from.
To purchase these makeup products and more just click here
SOME OTHER HALLOWEEN LOOKS WE LIKED…
Depending on your skill levels these two makeup looks will definitely wow the crowds. If you are interested in something a little more complex and trippy, check out the triple vision make up look on the left. Watch the full makeup tutorial video here.
If you are after something little more traditional, yet equally as difficult, take a look a the Sugar Skull makeup look on the right. Watch the full makeup tutorial here.
INCEPTION OF BEAUTY IMATS VANCOUVER 2018
Don’t forget to pick up you ticket and come visit our booth at IMATs Vancouver on Friday 20th October and Saturday 21st October! We cannot wait!
Our Black Edition, Matte Liquid Lipsticks dry instantly and stay on all day. The deluxe creamy matte, full coverage lip paint gives you a lightweight, velvety texture with a wearable matte finish. From seductive nudes to bold berries, these six luxurious lipsticks deliver a knockout finish.
The 80’s Are Back!
Whether you love it or hate it, 80’s fashion has made an appearance on the fall runways shows. Enter, short dresses, shoulder pads, animal prints and electrifying colours. Whether you opt for oversized outerwear or bright pink, short, tight mini make sure you have the correct lipstick to match your ensemble.
Oh yeah… did we also mention that colourful, printed tights are back?
To recreate an 80s look you mustn’t be afraid of colour. Luckily, one beauty trend this season compliments this style perfectly. Say hello to the bright pink lids featured on the catwalk by designer Christian Siriano.
If you are adventurous and hope to make a statement this season, visit our online store and find our glitter and bombshell eyeshadow palettes and recreate this look in the shade of your choice.
For lipstick? Check out our newest line of fierce matte lipsticks here or head to the bottom of the page to view the various shades available.
Sparkle In 3D!
It’s not enough to just wear sequins anymore. Designer Julien Dossena put together a stunning, aural collection for Paco Rabanne this fall. It combined high-shine dresses with twinkly sparkles and chain mail. Literally stand out this Fall, in 3D glitter-wear.
If this is the look for you, you need to visit our website and purchase, not only our glitter eyeshadow palette, but also our creme contour palette, alongside our poshe mink lashes to create a dynamic makeup look and make each feature on your face POP!
Get Shagged
You may be thinking ‘surely it’s too early for shaggy coats!’ and we think you are right – but cooler Autumn nights aren’t far away and then right around the corner it will be Winter! So get yourself prepared now and check out this season’s shaggy statement coat: one that feels like a hug and looks like you borrowed it from the band. Faux or real, it’s entirely up to you, but we just love the styles that incorporate warm, earthy hues – it’s totally shag-a-delic!
In need of a look to compliment your new coat? How about keeping it earthy and warm, but with fierce, wild edge? Use our neutral eyeshadow palette to create a light, smokey eye first, then the add a heavy layer of eyeliner, smudged slightly underneath and at the corners to create a fierce look.
Don’t forget to add a little lash drama as well, it wouldn’t be a statement without luscious lashes, visit our store and pick up a pair of eye candy mink lashes for some extra volume.
LIQUID MATTE LIPSTICKS – BLACK EDITION
Check out our New Liquid Matte Lipsticks – Black Edition. The deluxe creamy matte, full coverage lip paint gives you a lightweight, velvety texture with a non-drying, wearable matte finish. From seductive nudes to bold berries, these six luxurious lipsticks deliver a knockout finish. Click here to view all six shades.
It’s like Olivia Newton John and John Travolta sing, ‘Summer days drifted away, but oh, those Summer nights.’ Those Summer nights indeed! Long evenings fading into warm, starlit night skies that just seem to last forever – sweet bliss.
As the days get hotter and the nights get longer, Summer nights require easy and effortless glamour. Sun-kissed cheeks enhanced with subtle contouring with natural looking skin with the definition of a strong brow. What you need is a look that will compliment your new silky sundress, romantic sunsets and cocktails with your friends under the stars.
We have compiled a list of our favourite evening time looks and our makeup products that will allow you to recreate them for yourself!
GLOW LIKE GOLD
Absolutely nothing says Summer nights like gold, glowing skin. By brushing bronzer along your cheekbones, forehead and across your eyelids, you will add depth and dimension. Highlighting above your cheekbones and lightly on your cupid’s bow will give you an iridescent shimmer all night long.
To achieve this look at home, we recommend our ‘Bad To The Bronze’ and ‘Sun-kissed’ Highlighters. Our concentrated highly pigmented highlighters are a must have for all lovers of glow. They can be used alone as a liquid highlighter, simply apply to the high points of the face and blend with a synthetic brush or sponge for dimension and glow. Get your glow on with our incredible highlighters.
The key to effortless beauty starts with the basics: beautiful skin and a strong brow. Use just enough foundation to cover any blemishes and even out skin tone; fill in the brows with our Eyebrow Pomade.
This creamy, multitasking eyebrow gel glides on skin and hair smoothly to create clean, defined brows. The standout formula works as a brow primer and provides color, sculpture, and shading. Inception of Beauty eyebrow pomade is perfect for long lasting flawless brows.
Summertime calls for hot days and you are often moving from one extreme temperature to another in search of AC! The change in temperatures can leave your lips seriously dry, which usually means whatever lipstick you put on, will simply flake off. But don’t pout, because we have the solution for you.
Our liquid lipsticks helps maintain the lips hydration,and gives you full coverage. It delivers a rich, long-wearing matte look to lips. Use the flat sponge-tip applicator to apply Inception of Beauty’s liquid lipstick with precision for an unforgettable look. Choose between 5 different shades to create the perfect look.
“Most of us like to have a light base just to even out our complexion during the summer, but if not properly applied, it will slide off the face and end up looking like an oil slick,” says makeup artist Monika Blunder.
To avoid makeup sliding off your face in a hot, sweaty, ill-applied mess, make sure you are using the correct brush when applying your foundation, when contouring and when added bronzer.
This is our gorgeous 8 piece makeup brush set. Designed specifically to make it easy to apply powder, cream and liquid formula’s to the face, getting a flawless application is super simple. With everything you need to create a complete makeup look, these makeup brushes come in our sleek zip pouch, so you can touch up while on the go.
From highlighting to contouring, this 10 piece set gives you so many options. The brushes have a oval shape design that’s ideal for blending foundation, blush, or powder to your face or cheeks. With so many different sized brushes to choose from, you can achieve any look you want!
Our Makeup Brush Cleaner offers a quick and easy way to clean the brushes, and the tools can be cleaned, dried, and ready to use in 30 seconds. Don’t let bacteria grow on your tools, clean them and be kind to your skin!
