About Us

Our story

Locally created cruelty-free makeup line based out of Vancouver B.C. Inception of Beauty products are designed to cater to all genders and ethnicities. The goal is to create a fun luxurious cosmetic line that helps empower individuals all around the world.

Inception of Beauty Cosmetics was launched by Co-founders Rachel & Sharon Chand in 2017. With Sharon’s background in makeup artistry and Rachel’s training in business —sparked an entrepreneurial flame, allowing the two sisters to develop a brand of their very own.

Sharon: “I’ve always been extremely passionate about makeup, growing up I struggled with acne and acne scars it all started when I was in my teenage years. Makeup was my escape it was my way to make myself feel beautiful, it very quickly turned into an obsession, shortly after high-school I attended New Image College of Fine Arts, to pursue my passion for makeup artistry. I shortly realized I wanted to do more. I wanted to create something to help empower people.“

Rachel: “My training in business and working alongside with some of Vancouver’s top business experts has taught me what it takes to be an entrepreneur. I finally decided I was ready to move on and start something of my own this thought eventually led to the creation of Inception of Beauty Cosmetics.”

Inception of Beauty has been featured in various issues of Vogue and GQ. magazine. We were exclusively selected to be a part of the 60th  Annual GRAMMYs ® Gift bags and “Everyone Wins” Nominee Gift bags given out to the Oscar nominees!!!

Our Mission

Our mission is to create a high end, luxurious line of cosmetics that will empower and build confidence in every individual. We believe that every person has their own unique form of beauty and our products will only enhance that beauty that already lies underneath and within.

We believe in creating cosmetics that are universal and wearable by every race, age and gender. We believe that cruelty to animals is completely inhumane and totally unnecessary when creating new makeup products. Our entire line of products are cruelty-free.

Self Love, confidence and motivation. The three aspects of our customers’ life that we wish to nurture and encourage. Our line of cosmetics are the tools every woman and man can use, to help them realise the best versions of themselves. A version that is fierce, powerful, tenacious, elegant, charming and beautiful. A version of themselves that they love, inside and out.

Be your own kind of beautiful