About Us

On Oct 21, 2017, Inception of Beauty was launched by brand co-creators and sisters Rachel & Sharon Chand, 30 and 26, were born and raised in Vancouver BC.  With Sharon’s background in makeup artistry and Rachel’s training in business—sparked an entrepreneurial flame. Founders Rachel and Sharon wanted to create a beauty brand that would compliment all genders and all ethnicities coming from a multicultural background the two sisters often struggled to find the right colour of eyeshadow or the perfect nude lipstick to complement their different skin tones.
We are all about creating amazing products for everyone. We want products you will love forever. We are committed to making trend-led, innovative make-up to the highest quality and creating luxurious must-have makeup! Inception of Beauty is for All Ages, All Races, All Sexes.
Inception of Beauty has set out to broaden the branding spectrum of the beauty industry to know no boundaries. Their philosophy? To reach every single person; whom they believe deserves to feel beautiful.
— Be your own kind of beautiful
Inception of Beauty was featured in TWO top trending British fashion magazines British Vogue and British GQ. Their latest ‘Diamond Collection’ which includes the Diamond Eyeshadow Palette & Diamond Lashes was apart of the 60th Annual GRAMMYs ® Gift bag and their Marble Dream Brush Set was included in “Everyone Wins” Nominee Gift bags given to Oscar nominees!! You can also find Inception of Beauty products at STILORAMA.COM