IMATs Vancouver 2018 Highlights

Every year the International Makeup Trade Show (IMATS) is held to celebrate the best, brightest and boldest within the makeup industry. It is particularly exciting when the IMATS takes to the Hollywood North stage – anything is possible.We were delighted to be part of IMATs Vancouver this year.

It was a great chance to network with industry leaders, get inspired by the make-up stars of tomorrow and create some more awareness of our brand, not to mention the IMATS being the equivalent to Disneyland for us! #makeuplove

We particularly loved checking out the TV and film special FX makeup workshops. Across the convention there was a wide range of classes, artists and vendors (with the best deals on all their products!)

We managed to squeeze it a bit of time to explore the convention floor and we wanted to use this blog post to mention some of our favourite artists, vendors and displays of the weekend!


Vancouver FX studio is a special effects production studio and private training facility located in Vancouver, BC, Canada.

They specialize in the creation of character and creature prosthetic make-up, blood FX, gore simulation and realistic body parts, custom props, animal replicas and puppets for TV & Film production.

We were in total awe of the amazing abilities of the Vancouver FX crew. Their creations were both lifelike and terrifying. We were very impressed with their natural talent for prosthetic makeup!

If you are planning a production and need their help or to see some more of their work, click here


Vancouverite Mimi Choi’s incredible illusion makeup ranges from the pretty, scary to the absolutely jaw-dropping. She is known for her surreal illusionist make-up creations but not everyone realises that she uses easy-to-find, everyday make-up products to create those looks. Mimi is Blanche Macdonald graduate-turned-instructor has collaborated with Mehron, Kryolan, Make Up For Ever, M.A.C. Cosmetics, Velour Lashes and musician Beck.

She had a scheduled talk during the IMATs where she was able to teach us to create some of her clever illusionary face painting. She demonstrated her iconic Instagram make-up illusions and was able to do it all without the use of prosthetics. It was so impressive and highly inspiring, especially as Halloween was the week after the event!

To see more of Mimi’s work, check out her Instagram page here


Ciara is an Irish freelance makeup artist and author living in Vancouver Canada. Specialising in all areas of fashion, beauty and commercial makeup, Ciara has established herself as one of the top artists in the industry. Her work has also been published in the likes of The Hollywood Reporter, Irish Tatler, Image Magazine, Plaza Magazine, NK Stil Magazine, Volt and You Magazine among many more.

She was promoting her own self-published book at her booth during the IMATs Vancouver, entitled How to succeed in the beauty business.Which we are looking forward to reading!

Some of her celebrity clients have included Alexa Chung, Def Leppard, AC/DC and Amy Guberman and other well known clients include; Universal Music, Sky TV, Facebook, Paul Smith and BBC. We were very impressed with her talent, success and creativity!


We had the BEST time at IMATs Vancouver and are so delighted that we were able to be one of the exhibitors. We couldn’t think of a better way to spend our one year anniversary – it was the best birthday ever!

We released a new line of makeup products during IMATs Vancouver including a new palette, 5 new eyelashes and 6 new liquid lipsticks. To browse our new collection, click here.

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Comments ( 2 )

  • Shaylah

    We certainly recommend eating before, as well. While there’s a food section in IMATS where you can take a break from the makeup madness and eat, we’re sure it’s going to be hard to tear yourself away from the magic that’s happening inside the convention center.

  • SannyMeels

    Make a more new posts please 🙂

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