Posted onApril 17, 2018
Posted onMarch 28, 2018
Posted onFebruary 9, 2018
At The 60th Annual GRAMMYs ®, we featured our products in the official gift lounge, giving away 160 of our new Diamond Eyeshadow Palettes and 160 sets of Faux Mink Lashes. That means, celebrities like Lady Gaga and P!nk took home Inception of Beauty after Music’s Biggest Night ®. As a result, IOB appeared in publications such as Harpers Bazaar, and The Daily Mail. But we’re not resting yet. Our New Year’s resolutions are bigger and bolder than ever.
Posted onDecember 16, 2017
It’s always a struggle to find gifts that, well, fit. So, we resort to neutral colors, sizes and styles that bore. This year, however, we’ve reinvented the color wheel to one that works–for everyone. So you can trust that when you gift an IOB pallette, it will not only match the skin tone of its recipient, but compliment it, perfectly.