At The 60th Annual GRAMMYs ®, we featured our products in the official gift lounge, giving away 160 of our new Diamond Eyeshadow Palettes and 160 sets of Faux Mink Lashes. That means, celebrities like Lady Gaga and P!nk took home Inception of Beauty after Music’s Biggest Night ®. As a result, IOB appeared in publications such as Harpers Bazaar, and The Daily Mail. But we’re not resting yet. Our New Year’s resolutions are bigger and bolder than ever.