Pride 2022 Swag: Support and Celebrate in Style 🌈

pride

Pride month is for LGBTQ+ people to celebrate how far we’ve come while also recognising the work that still needs to be done.

Over the past couple of years, a lot of brands have been releasing a colourful merch line during June to celebrate Pride month. However, some have come under fire for chasing after the “pink pound”  and ignoring LGBTQ+ people for the rest of the year.

This year a number of brands have collaborated with LGBTQ+ artists for their collections and campaigns. Others have also highlighted exactly how much money they’ll be donating to LGBTQ+ charities or what amount of proceeds from the clothing sales will go to charity.

Here are some of our favourite Pride collaborations that you can purchase this month to celebrate and support in style! 🌈

Converse x Pride Collection

Converse x Pride Collection

The collection features classic silhouettes including Chuck Taylor All Star, Chuck 70 and One Star sneakers alongside apparel and headwear. There’s two parts to this year’s Pride range, with Converse By You, which lets fans create their own personalised “All Star” patch, license plate and laces. You can create your own sneaker designs using the pride, bisexual, pansexual, lesbian, non-binary and transgender flags.

The second part of the collection features apparel and one-off sneaker designs inspired by and celebrating the LGBTQ+ community.

Levi’s x Pride Collection

Levi’s x Pride Collection

Levi’s Pride collection is designed to be both genderless and size inclusive, with the collection ranging from XXS to XXXL. It includes two firsts – the Denim Corset, made from Levi’s denim alongside a lace-up back, and the Pride Skirt, which fits like a kilt.

Other highlights include jeans, a denim jacket, t-shirts, tank top and accessories such as a head scarf, crossbody bag and charm bracelets. In support of the collection, Levi’s is making an annual $100,000 donation to OutRightAction International.

Apple x Pride Collection

Apple x Pride Collection

In celebration of Pride month this June, Apple is releasing two new Pride Edition bands with dynamic Pride watch faces in support of the global LGBTQ+ community and equality movement. This year’s Pride Edition Sport Loop showcases a colour gradient with the word “pride” woven directly into the band. Apple is also launching a new Shot on iPhone pride campaign on Instagram that captures the essence of artists and figures within the global LGBTQ+ community.

Apple is proud to build on its long-running support for LGBTQ+ advocacy organisations working to bring about positive change, from Encircle, an organisation that provides life-affirming programs and services for the LGBTQ+ community and their families, to The Trevor Project, the world’s largest suicide prevention and crisis intervention organisation for LGBTQ+ young people.

Playful Promises x Pride Collection

Playful Promises x Pride Collection

To celebrate Pride 2022 this year, Playful Promises has designed the ultimate Pride lingerie collection – ‘Love is Love’. The collection is designed to feature pride colours and includes a range of pride inspired designs. From intricate rainbow embroidery and delicate lace to strappy suspenders and so sexy body harnesses. 

They are donating $1 for every order (of any products) to a charity of your choice, including an LGBTQI+ charity! In the UK and US they are donating to @kyivpride, and in AUS we are donating to @pridefoundationaustralia

Oreo x Pride Collection

Oreo x Pride Collection

To mark the occasion they’ve introduced a proud ally pack, which acts as a canvas for allies to share their words of pride. The pack includes the much-loved cookies and a rainbow design featuring phrases like “I’ll march with you” and “you’re too beautiful to hide”, penned by real-life allies.

It also features a writable space on the packet that gives the opportunity for everyone to add their own words of allyship. The limited edition pack is available to buy at stores including Walmart in the US.

Leave a Comment