Tag: fashion

‘Spring’ Into The Latest 2019 Beauty Trends This Season

‘Spring’ Into The Latest 2019 Beauty Trends This Season

SPRING the season of fresh starts, new beginnings, warmer weather, lighter jackets and hope for the Summer ahead. We just LOVE this season and the spring trends in fashion and beauty that arrive with it.

Fashion week (x5) has just been and gone and we were interested in finding out just what the spring beauty trends on the catwalks are and how this is translating into every makeup looks and fashion – for us mere mortals. We examined the what’s hot on the runways from London to Miami fashion week and have complied our favourites for your perusal. Also, check out this video featuring the top moments of NYC fashion week, 20191

BEAUTY TRENDS

PUCKER UP IN PINK

We’re not telling you to throw away your classic red lipsticks BUT this season we think it’s time to make a different statement with this bold colour of lippy. Fuchsia has been used across all fashion weeks this year and we think it will be a huge spring beauty trend this year!

If you want to get the look, you should check out our selection of liquid lipsticks, available in all different shades of pink, highly pigmented (ensuring you will stand out) with a long lasting, wearable finish. Shop our selection of liquid lipsticks here.

READ AND YELLOW AND PINK AND BLUE…

We love our go-to neutral eyeshadow palette as much you love yours – trust us, but for this Springseason, how about putting it down and dusting your eyes with rainbow colors instead? The final results speaks for themselves! If this look is a little too bold for you, why not use fewer colors or lighter pastel shades?

To achieve this look we recommend using our Love Affair Eyeshadow Palette. To purchase the palette click here.

ORANGE YOU GOING TO NEED SOME BLUSH?

Orange blush – we know, sounds like something only a model/influencer/actress could pull off. If done incorrectly, it could transport us right back to the days when we discovered blusher and bronzer for the first time – yikes!

But once you’ve tried this latest Spring beauty trend out, you’ll see that it can provide a flattering touch of warmth on the cheeks -especially for olive skin tones. Give it a chance, you might be surprised with the results!

If you are interested in creating this look for yourself, we recommend our blush palette – with a choice of 10 different shades, even if the orange look isn’t for you, you have other options to choose from. To purchase the blush palette, click here.

ECSTATIC FOR MONOCHROMATIC

Not sure how to create a cohesive makeup look? We recommend going monochromatic. Keep a theme running through your cosmetic choices and you won’t regret the results.

For example, peachy pastels will feel like spring time. What’s great about pinks and peaches is that you can work them into your eyes, cheeks, and lips! Perfection!

If this is a look you’d like to try yourself, we recommend our diamond eyeshadow palette – offering 6 pastel shades, perfect to mix and match for all your monochromatic needs. To purchase the palette click here.

FASHION TRENDS

TIE-DYE IS BACK… AGAIN!

Dior made a splash on the runway this season along with Prada and Stella McCartney. These contemporary tie-dye pieces create a a trend that feels clean but organic, bohemian but tailored, nostalgic but contemporary and we just LOVE it. Get yourself a little flower power this season.

WARM YOUR WARDROBE WITH COLOR

Rusty reds and warm, sunshine colors are hot this season. For example, Valentino has used orange and wine colours seamlessly fused together. If you want to bring the heat this season, you know what to do. Matching these hot colors is another fashion trend – so why not bust out the sun hat, with terracotta cullotes and a vibrant red blouse? Go on, we dare you!

spring beauty trnds

spring beauty trends

spring beauty trends

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March 19, 2019
Living Coral: Pantone Colour Of The Year

Living Coral – the colour of 2019. Every year the Pantone Colour Institute announces the hue that will take the next 12 months by storm. In their press release the stated that the colour “is evocative of how coral reefs provide shelter to a diverse kaleidoscope of color.” The Institute also notes that the color coral “is a nurturing color that appears in our natural surroundings and at the same time displays a lively presence within social media.”

But how does this colour translate into beauty, fashion and lifestyle? Let’s find out…

LIVING CORAL IN FASHION

This is not the first time that the colour coral has been spotted within the fashion industry. The 1950 March issue of Vogue featured a piece from the Paris collections that included an orange coat from Elsa Schiaparelli, Cristóbal Balenciaga’s pinky orange tones, and Christian Dior’s velvet swing coat. Coral bounced back again briefly in the ‘60s, again in the ‘80s and finally in 2010 with with the colour blocking trend.

Recently, Coral has been found lighting up the Spring 2019 catwalks. Marc Jacobs led the pack with a pastel-hued collection that included several blush coral looks for day and three completely feathered gowns in pink and orange.

If you want to add a little coral to your wardrobe this year, here are a few tips to consider when making your purchases. Add it is a pop of colour to each outfit through your accessories, for example a handbag, a pair of boots or heels. Colour block your outfit using coral and make a statement no matter where you go.

LIVING CORAL: MAKEUP LOOKS

Makeup artist Charmaine Parr, from Paul Anthony Aesthetics, New York. “I use it all the time — it brings life to your face and it seems youthful and carefree. You might think it’s a ‘grandma color,’ but it’s not and looks good on everyone whether you’re black, white, Puerto Rican or Asian.”

Living coral is a wear anywhere kind of colour. The not quite orange, not quite pink shade can be worn by anyone without ever stepping outside your comfort zone. It has been one of the most popular makeup colours chosen by makeup artists because it is flattering, easy to wear and can transfer easily between day and night for a bolder look.

To create this fresh and vibrant coral eyeshadow look we recommend using a blend of colours from our Love Affair Eyeshadow palette. For a more subtle look, check out our Neutral Eyeshadow Palette.

If you want to create a bold look using living coral, we recommend using a liquid lipstick to do so. Coral lipstick is both youthful and fierce and perfect for daytime to nighttime transitions. To browse our liquid lipstick selection, visit our online shop.

If you want to go that extra mile, well, you can always dye your entire hair living coral and walk around like a real life little mermaid!

LIVING CORAL: INTERIORS

Living coral embodies our desire for playful expression and represents the fusion of modern life with our natural surroundings. It is an underrated hue in interior design, having been overshadowed by more popular shades like dark green and purple in previous Pantone colours. However, if used correctly, living coral can create contemporary, fun and sophisticated spaces.

If you want a few ideas on how to incorporate living coral into your home this year, check out these successfully examples below.

This modern bathroom by Aussie-based architecture firm Tribe Studio is decked out entirely in coral-pink, with the shade applied to its tiled walls, under-sink storage cabinet, and mirror frame.

This New York apartment designed by Russian interior designer Reutov Dmitry is inspired by the colours of Mexico. Coral is combined with pink, terracotta and different shades of green, resulting in a vibrant home.

Free Shipping On Orders Over $50

For USA and Canada Only

To celebrate the beginning of 2019, we are offering free shipping on orders over $50!

January 16, 2019
IMATs Vancouver 2018 Highlights

Every year the International Makeup Trade Show (IMATS) is held to celebrate the best, brightest and boldest within the makeup industry. It is particularly exciting when the IMATS takes to the Hollywood North stage – anything is possible.We were delighted to be part of IMATs Vancouver this year.

It was a great chance to network with industry leaders, get inspired by the make-up stars of tomorrow and create some more awareness of our brand, not to mention the IMATS being the equivalent to Disneyland for us! #makeuplove

We particularly loved checking out the TV and film special FX makeup workshops. Across the convention there was a wide range of classes, artists and vendors (with the best deals on all their products!)

We managed to squeeze it a bit of time to explore the convention floor and we wanted to use this blog post to mention some of our favourite artists, vendors and displays of the weekend!

VANCOUVER FX STUDIO

Vancouver FX studio is a special effects production studio and private training facility located in Vancouver, BC, Canada.

They specialize in the creation of character and creature prosthetic make-up, blood FX, gore simulation and realistic body parts, custom props, animal replicas and puppets for TV & Film production.

We were in total awe of the amazing abilities of the Vancouver FX crew. Their creations were both lifelike and terrifying. We were very impressed with their natural talent for prosthetic makeup!

If you are planning a production and need their help or to see some more of their work, click here

MIMI CHOI: MAKEUP ILLUSIONS

Vancouverite Mimi Choi’s incredible illusion makeup ranges from the pretty, scary to the absolutely jaw-dropping. She is known for her surreal illusionist make-up creations but not everyone realises that she uses easy-to-find, everyday make-up products to create those looks. Mimi is Blanche Macdonald graduate-turned-instructor has collaborated with Mehron, Kryolan, Make Up For Ever, M.A.C. Cosmetics, Velour Lashes and musician Beck.

She had a scheduled talk during the IMATs where she was able to teach us to create some of her clever illusionary face painting. She demonstrated her iconic Instagram make-up illusions and was able to do it all without the use of prosthetics. It was so impressive and highly inspiring, especially as Halloween was the week after the event!

To see more of Mimi’s work, check out her Instagram page here

CIARA ALLEN: ‘HOW TO SURVIVE IN THE BEAUTY BUSINESS’

Ciara is an Irish freelance makeup artist and author living in Vancouver Canada. Specialising in all areas of fashion, beauty and commercial makeup, Ciara has established herself as one of the top artists in the industry. Her work has also been published in the likes of The Hollywood Reporter, Irish Tatler, Image Magazine, Plaza Magazine, NK Stil Magazine, Volt and You Magazine among many more.

She was promoting her own self-published book at her booth during the IMATs Vancouver, entitled How to succeed in the beauty business.Which we are looking forward to reading!

Some of her celebrity clients have included Alexa Chung, Def Leppard, AC/DC and Amy Guberman and other well known clients include; Universal Music, Sky TV, Facebook, Paul Smith and BBC. We were very impressed with her talent, success and creativity!

CHECK OUT OUR BOOTH AT THE IMATS VANCOUVER…

We had the BEST time at IMATs Vancouver and are so delighted that we were able to be one of the exhibitors. We couldn’t think of a better way to spend our one year anniversary – it was the best birthday ever!

We released a new line of makeup products during IMATs Vancouver including a new palette, 5 new eyelashes and 6 new liquid lipsticks. To browse our new collection, click here.

Black Friday – Cyber Monday Sale

30% OFF Store Wide!

Don’t forget our Black Friday – Cyber Monday sale this month starting on Friday 23rd November – Monday 26th November! 40% OFF entire store! This is the perfect chance for you to pick up some Christmas presents and a few things for yourself of course 😉

November 15, 2018
Glammed & Damned: Halloween Makeup Looks 2018

NEW PRODUCTS COMING SOON!

On October 21st it will be Inception Of Beauty’s one year anniversary! To celebrate we will be releasing a range new products! To find out what those products are before everyone else, subscribe to our mailing list otherwise keep checking our Instagram, Facebook and Twitter for news and updates!

Halloween is just around the corner and we couldn’t be any more excited! If you are like us, and just love any excuse to dress up and put on over-exaggerated makeup, then keep reading and we will show you our top Halloween makeup looks for 2018!

Before we forget, just because it’s Halloween doesn’t mean you have to look terrifying, right? Who says you can’t be glammed and damned? Our list features the finest in classy, Halloween glamour chic, with a few traditional and unconventional makeup looks thrown into the mix as well. Enjoy!

THE RAINBOW RAVER

Also known as the Unicorn Lady or Glitter Girl – we simply adore this look for Halloween this year. Unleash your inner pixie, make a statement and sparkle your way around whatever Halloween party you attend this year.

To recreate this fabulously colorful look or a version of it, we recommend using a few of our products.

First of all, you want to apply a primer and base coverage. Next you will need our Glitter Eyeshadow Palette, which will allow you to imitate the bright bands of colour and glitter are the eyes and neck.

Finish with a pair of long and dramatic fake eyelashes, like our Glam Mink Eyelashes. The thick black lashes will perfectly accentuate the rest of the face allowing the colour to POP!

Purchase these makeup products by clicking here

DROP ‘DEAD’ GORGEOUS

Dead zombies and dead clowns – scary? You’re ‘dead’ wrong. How about fabulous and sexy instead? Check out these ‘other side of living’ Halloween looks and tell us you are not in love, because we are!

On the left is a dead (but cute) zombie makeup look. This zombie is very on trend too, because freckles are in!

On the right – Queen of the damned clowns or Queen of the glammed clowns? How about both?

If you are thinking that one of these looks is the one for you this Halloween, then here’s what you will need to recreate the look.

THE CUTE ZOMBIE: For the eyes, you will need our Bombshell Eyeshadow Palette and our Neutral Eyeshadow Palette (this can also be used for the burnt highlights on the tip of the nose and cheeks. For the freckles, we recommend our Eyebrow Pomade to create definition in the dots.

QUEEN OF THE GLAM: To recreate this look, you will also need our Bombshell, Neutral Eyeshadow Palettes and Eyebrow Pomade. To create the tear marks below the eyes, you will need a one of our smaller brushes, with a wet tip to ensure definition.

Purchase all these products and more by clicking here

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THE ‘WORTH A FORTUNE’ TELLER

Think of dressing as a mystical fortune teller this Halloween? Don’t go as withered old hag, how about this stunning, yet scary, fortune teller makeup look instead?

Are you thinking – ‘Yaass! That is exactly how I need my makeup to look on October 31st’? No problem.

Here’s what you will need from our online shop to make this dream and reality:

First of all, this look is all about highlights and contours. To get that definition in the cheek bones and to create a mystical glow, you will need our Creme Contour Palette and our Liquid Highlighters.

For the eyes, our Neutral Eyeshadow Palette for the dark base and for a touch of glitter on top, we definitely recommend our Glitter Eyeshadow Palette.

For the lips, we have a selection of highly pigmented, rich liquid matt lipsticks available. Check out our online shop for a variety of shades to choose from.

To purchase these makeup products and more just click here

SOME OTHER HALLOWEEN LOOKS WE LIKED…

Depending on your skill levels these two makeup looks will definitely wow the crowds. If you are interested in something a little more complex and trippy, check out the triple vision make up look on the left. Watch the full makeup tutorial video here.

If you are after something little more traditional, yet equally as difficult, take a look a the Sugar Skull makeup look on the right. Watch the full makeup tutorial here.

INCEPTION OF BEAUTY IMATS VANCOUVER 2018

Don’t forget to pick up you ticket and come visit our booth at IMATs Vancouver on Friday 20th October and Saturday 21st October! We cannot wait!

October 17, 2018
‘Fall’ In Love With Autumn Beauty & Our New Lipsticks!

NEW Matte Liquid Lipsticks

Our Black Edition, Matte Liquid Lipsticks dry instantly and stay on all day. The deluxe creamy matte, full coverage lip paint gives you a lightweight, velvety texture with a wearable matte finish. From seductive nudes to bold berries, these six luxurious lipsticks deliver a knockout finish.

The 80’s Are Back!

Whether you love it or hate it, 80’s fashion has made an appearance on the fall runways shows. Enter, short dresses, shoulder pads, animal prints and electrifying colours. Whether you opt for oversized outerwear or bright pink, short, tight mini make sure you have the correct lipstick to match your ensemble.

Oh yeah… did we also mention that colourful, printed tights are back?

To recreate an 80s look you mustn’t be afraid of colour. Luckily, one beauty trend this season compliments this style perfectly. Say hello to the bright pink lids featured on the catwalk by designer Christian Siriano.

If you are adventurous and hope to make a statement this season, visit our online store and find our glitter and bombshell eyeshadow palettes and recreate this look in the shade of your choice.

For lipstick? Check out our newest line of fierce matte lipsticks here or head to the bottom of the page to view the various shades available.

Sparkle In 3D!

It’s not enough to just wear sequins anymore. Designer Julien Dossena put together a stunning, aural collection for Paco Rabanne this fall. It combined high-shine dresses with twinkly sparkles and chain mail. Literally stand out this Fall, in 3D glitter-wear.

If this is the look for you, you need to visit our website and purchase, not only our glitter eyeshadow palette, but also our creme contour palette, alongside our poshe mink lashes to create a dynamic makeup look and make each feature on your face POP!

Get Shagged

You may be thinking ‘surely it’s too early for shaggy coats!’ and we think you are right – but cooler Autumn nights aren’t far away and then right around the corner it will be Winter! So get yourself prepared now and check out this season’s shaggy statement coat: one that feels like a hug and looks like you borrowed it from the band. Faux or real, it’s entirely up to you, but we just love the styles that incorporate warm, earthy hues – it’s totally shag-a-delic!

In need of a look to compliment your new coat? How about keeping it earthy and warm, but with fierce, wild edge? Use our neutral eyeshadow palette to create a light, smokey eye first, then the add a heavy layer of eyeliner, smudged slightly underneath and at the corners to create a fierce look.

Don’t forget to add a little lash drama as well, it wouldn’t be a statement without luscious lashes, visit our store and pick up a pair of eye candy mink lashes for some extra volume.

LIQUID MATTE LIPSTICKS – BLACK EDITION

Check out our New Liquid Matte Lipsticks – Black Edition. The deluxe creamy matte, full coverage lip paint gives you a lightweight, velvety texture with a non-drying, wearable matte finish. From seductive nudes to bold berries, these six luxurious lipsticks deliver a knockout finish. Click here to view all six shades.

BROWSE LIPSTICKS

September 10, 2018
Summer Nights: Get Glammed Up And ‘Glow’ Out

It’s like Olivia Newton John and John Travolta sing, ‘Summer days drifted away, but oh, those Summer nights.’ Those Summer nights indeed! Long evenings fading into warm, starlit night skies that just seem to last forever – sweet bliss.

As the days get hotter and the nights get longer, Summer nights require easy and effortless glamour. Sun-kissed cheeks enhanced with subtle contouring with natural looking skin with the definition of a strong brow. What you need is a look that will compliment your new silky sundress, romantic sunsets and cocktails with your friends under the stars.

We have compiled a list of our favourite evening time looks and our makeup products that will allow you to recreate them for yourself!

GLOW LIKE GOLD

Absolutely nothing says Summer nights like gold, glowing skin. By brushing bronzer along your cheekbones, forehead and across your eyelids, you will add depth and dimension. Highlighting above your cheekbones and lightly on your cupid’s bow will give you an iridescent shimmer all night long.

To achieve this look at home, we recommend our ‘Bad To The Bronze’ and ‘Sun-kissed’ Highlighters. Our concentrated highly pigmented highlighters are a must have for all lovers of glow. They can be used alone as a liquid highlighter, simply apply to the high points of the face and blend with a synthetic brush or sponge for dimension and glow. Get your glow on with our incredible highlighters.

To Shop Highlighters, click here

STRONG BROWS

The key to effortless beauty starts with the basics: beautiful skin and a strong brow. Use just enough foundation to cover any blemishes and even out skin tone; fill in the brows with our Eyebrow Pomade.

This creamy, multitasking eyebrow gel glides on skin and hair smoothly to create clean, defined brows. The standout formula works as a brow primer and provides color, sculpture, and shading. Inception of Beauty eyebrow pomade is perfect for long lasting flawless brows.

To shop eyebrow pomade, click here

GET SOME LIP LOVIN’

Summertime calls for hot days and you are often moving from one extreme temperature to another in search of AC! The change in temperatures can leave your lips seriously dry, which usually means whatever lipstick you put on, will simply flake off. But don’t pout, because we have the solution for you.

Our liquid lipsticks helps maintain the lips hydration,and gives you full coverage. It delivers a rich, long-wearing matte look to lips. Use the flat sponge-tip applicator to apply Inception of Beauty’s liquid lipstick with precision for an unforgettable look. Choose between 5 different shades to create the perfect look.

To shop liquid lipsticks, click here

TOP SUMMER BEAUTY TIP: INVEST IN THE PROPER TOOLS

“Most of us like to have a light base just to even out our complexion during the summer, but if not properly applied, it will slide off the face and end up looking like an oil slick,” says makeup artist Monika Blunder.

To avoid makeup sliding off your face in a hot, sweaty, ill-applied mess, make sure you are using the correct brush when applying your foundation, when contouring and when added bronzer.

This is our gorgeous 8 piece makeup brush set. Designed specifically to make it easy to apply powder, cream and liquid formula’s to the face, getting a flawless application is super simple. With everything you need to create a complete makeup look, these makeup brushes come in our sleek zip pouch, so you can touch up while on the go.

From highlighting to contouring, this 10 piece set gives you so many options. The brushes have a oval shape design that’s ideal for blending foundation, blush, or powder to your face or cheeks. With so many different sized brushes to choose from, you can achieve any look you want!

To shop makeup brushes, click here

KEEP YOUR BRUSHES CLEAN

Our Makeup Brush Cleaner offers a quick and easy way to clean the brushes, and the tools can be cleaned, dried, and ready to use in 30 seconds. Don’t let bacteria grow on your tools, clean them and be kind to your skin!

Happy Summer and Happy Shopping Everyone!

August 15, 2018