Happy 2018, beauties.
A lot has happened at IOB HQ, and we can’t wait to gush the gossip with you.
Last month, we released our Diamond Collection. What does that look like? Think luxuriously lightweight lashes and a silky soft (long-lasting) eyeshadow palette filled with colors and textures that cater to day-to-day, as well as glam nights out.
After that, we landed in print. Specifically, we landed in British Vogue’s skin care feature, Ready Set Glow.
Weeks after Vogue, we planted our feet firmly on the Red Carpet.
At The 60th Annual GRAMMYs ®, we featured our products in the official gift lounge, giving away 160 of our new Diamond Eyeshadow Palettes and 160 sets of Faux Mink Lashes. That means, celebrities like Lady Gaga and P!nk took home Inception of Beauty after Music’s Biggest Night ®. As a result, IOB appeared in publications such as Harpers Bazaar, and The Daily Mail. But we’re not resting yet. Our New Year’s resolutions are bigger and bolder than ever.
Don’t forget to check back in with us next month when we dish the dirt on the latest happenings at Inception of Beauty HQ.