In case you have been living under a rock for the last few years and didn’t know, TikTok is one of the most popular apps in the world right now, with over 2 billion downloads and counting. The video platform, which allows users to create 60-second clips, gave birth to the banger “Old Town Road,” by Lil Nas X, and popularized dance challenges like the foot-duet “OH NA NA NA”.
It’s also led to the rise of a wide-range of beauty and style influencers with massive followings on the app like Victoria Lyn and Bella Hardigree, who upload tutorials on everything from nail-art to cosplay makeup to runway looks.
Here are a few of our top makeup artists and beauty influencers that you should be following! Check out some of our other blog posts here.
5 Makeup Artists You Should Follow on TikTok
@abbyroberts here’s the bts of how i come up with a look using my S Pen and my @samsung #GalaxyS21 Ultra! #ad ♬ original sound - Abby Roberts
Abby Roberts
TikTok Handle: @abbyroberts
Abby Roberts is one of TikTok’s biggest stars and it’s all thanks to her makeup talents. The British makeup artist might only be 20, but she’s already a well-known face on the app thanks to her iconic looks.
According to various sites, Abby Roberts’ net worth is reportedly $300,000. However, net worths can be inaccurate, so take it with a pinch of salt.
Abby Roberts has been doing makeup since she was a pre-teen. “When I was 11, I started watching YouTube videos of all these beauty gurus like NikkieTutorials and Jaclyn Hill and I wanted to have a go myself. So I uploaded my first YouTube video when I was just 11,” she said in an interview with Vox. Her big break was after she recreated a James Charles makeup look. She gained 100,000 Instagram followers overnight and then TikTok took her career to the next level.
Mari Maria
TikTok Handle: @marimariamakeup
Makeup artist and beauty guru who became a phenomenon on both YouTube and Instagram under the account name marimariamakeup. She would earn more than 9 million subscribers to her YouTube channel and over 2.1 million Instagram followers.
After launching her YouTube channel in September of 2014, she posted an early makeup video tutorial inspired by the makeup of Queen La Muerte from the movie The Book of Life.
She opened an online store under the name Mari Maria Makeup as well. She posts makeup and comedy videos to her marimariamakeup TikTok account, which has amassed over 19 million fans.
She has made content with Franciny Ehlke and Kim RosaCuca.
@bretmanrock This is only the beginning 🌿 @urbandecaycosmetics ...something WILD coming soon🌴 #UrbanDecayPartner #WildbyNature #UrbanDecay ♬ original sound - bretmanrock
Bretman Rock
TikTok Handle: @bretmanrock
Bretman Rock is a Filipino-American makeup artist, beauty influencer and social media personality based in Honolulu, Hawaii. He rose to fame as a creator on YouTube and Vine after one of his contouring videos went viral in 2015. Rock is known for making makeup tutorials and his humorous views on life. He has starred in his own reality TV show, MTV’s Following: Bretman Rock (2021), has featured in several music videos, and in October 2021 was the first openly gay man to appear on the cover of Playboy.
Rock has received multiple awards and honors for his work on social media including a People’s Choice award for “Beauty Influencer” and an award for “Breakthrough Social Star” at the 2021 MTV Movie and TV Awards.
@dajjrambo DOLLA DOLLA BILL COME GET ERRRRRR! 💰 💵 😝 #trollzchallenge #foryou #fyp #WearAMask ♬ TROLLZ（with Nicki Minaj） - 6ix9ine & Nicki Minaj
Dasia Janae
TikTok Handle: @dajjrambo
Dasia Janae is a content creator and makeup artist who is best recognized for sharing makeup tutorial videos through her TikTok for her over 330,000 fans. She is also known for her DIY art videos including room renovations and sneaker art which have contributed to her over 10 million total likes.
She first started gaining attention by sharing detailed makeup tutorials through her YouTube beginning in July of 2015. She then started posting to TikTok in August of 2019.
She shared photos from Balenciaga Beverly Hills through her Instagram in December of 2019.
Dasia’s makeup skills are super impressive, but what’ll really draw you in are her stunning hair transformations like the one on the right, in which she makes going from wearing passion twists to a bright red wig look way easier than it probably is.
@rowisingh Reply to @stephhhboyardee ♬ No Idea - 🫐
Rowi Singh
TikTok Handle: @rowisingh
Rowi Singh‘s videos really speak for themselves. The Australia-based influencer is known for creating some of the most stunning eye makeup looks that are often pretty complex and avant-garde.
Rowi uses makeup and style as a vehicle for self expression. Her work is a visual portfolio of her lived experiences as an Australian-born Indian woman; a fusion of colour, culture and innovative concepts.
With an audience of over 240k across relevant social platforms, she is passionate in building a community rooted in creative freedom, empowerment and limitless inspiration. She is proud to have worked with the likes of Instagram, Nike, Fenty Beauty, Puma, Swarovksi, Mecca Cosmetics, The Body Shop and more.
