Tag: blog

  • The best way to clean your makeup brushes, in less than 3 minutes.

    When was the last time you cleaned your blush brush? It’s been a while, hasn’t it? If you’re one of the few whose weekly routine includes a good makeup brush cleaning, we salut you, because we certainly find ourselves slacking in that department from time-to-time. Sometimes we even find ourselves wondering if we’re really even doing a good job. After all, your brushes are the heart of your beauty routine. They deserve a little love.

    Here’s a quick guide to keep your face fresh, and your brushes clean as new.

    How often do you need to clean your brushes? (Like, for real):

    We like to spritz a little brush cleaner on ours after every use. Just like our girl Lauren Conrad, we prefer to use Sephora’s Daily Brush Cleaner. After applying your makeup, simply spritz and go. Once a week, however, we recommend giving them all a good cleaning to prevent product build-up and the unwanted bacteria that causes breakouts. When you draw yourself a candlelit bubble bath next Sunday, do the same for your brushes!

    The benefits of cleaning your brushes regularly:

    Bacteria, dirt, and oil can–and will nestle their way into the safety of your brush bristles. Get rid of ‘em all! To keep your face clean, keep your brushes clean. It’s that simple. Did you know? Cleaning your brushes regularly will also extend the life of the bristles and make for a better makeup application.

    What is the best way to clean your brushes?

    Use two tiny drops of your regular ol’ household dish soap, and about 1-2 minutes of your Sunday evening. Watch our beauty hack how-to video here to learn how we wash and dry our brushes in less than 3 minutes.

  • 50 Shades of Contour

    50 Shades of Contour–For Everyone On Your Holiday List


    It’s always a struggle to find gifts that, well,
    fit. So, we resort to neutral colors, sizes and styles that bore. This year, however, we’ve reinvented the color wheel to one that works–for everyone. So you can trust that when you gift an IOB pallette, it will not only match the skin tone of its recipient, but compliment it, perfectly.  

     The Iconic Creme Contour Palette:

    These velvety, and insanely blendable contour and highlight shades melt effortlessly into your skin for sleek wear that is perfect for dry and oily skin types. Loaded with a unique selection of 10 shades and undertones that capture the true contour and highlight tones in every complexion.

    $39.99

    Creamy Contour Palette

    The Powder Highlight & Contour Palette:

    This collectable contouring palette features nine blendable formulas to sculpt and define features. With a delightfully luscious powder-based formula, This Highlight & Contour Palette effortlessly blends into the skin creating an incredible finish that is truly inspirational.

    $42.99

    Lavish Blush Palette

    The Lavish Blush Palette:

    With this lavish 10 colour blush palette at your fingertips, you can create a custom shade that’s perfect for you.

    $35.99

    The Neutral Eyeshadow Palette

    The Neutral Eyeshadow Palette:

    Beautiful metallic shimmers are balanced with mattes for 25 colors that work together for so many looks, you’re destined to find at least a couple of favourites.

    $45.99

    Neutral Eyeshadow Palette

    The Revolutionary IOB Beauty Blender

    The key to a perfect contour day. This silicone-based beauty applicator that will help you blend your makeup until it looks picture-perfect and smooth. Since it isn’t sponge, or hair-based like many other beauty tools, it won’t absorb your foundation. This makeup tool delivers a streak-free application and minimum product waste.

    $12.99

    Psst, we have an early holiday surprise for you: Enjoy FREE shipping across Canada and The U.S. until December 25!